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TULA FIlter Primer blurring & moisturizing primer on a transparent background
Three women smiling with text about foundation product satisfaction
A shade guide graphic showing five makeup swatches labeled FIRST LIGHT, LUNA, SUNRISE, MAGIC HOUR, and COSMOS with text such as Universal, Fair | Light Tones, Medium Tones, and Deep Tones on a light blue background.
Woman applying skincare product with 'Wellness-Powered Skin Prep' text
Product packaging with text about glowing ingredients on a blue background
Tula advertisement for prebiotics with a blue background and Tula logo.
Tula skincare products with a hand holding the regular size against a blue background
Tula skincare products with text on a textured background
TULA FIlter Primer blurring & moisturizing primer on a transparent background
Three women smiling with text about foundation product satisfaction
A shade guide graphic showing five makeup swatches labeled FIRST LIGHT, LUNA, SUNRISE, MAGIC HOUR, and COSMOS with text such as Universal, Fair | Light Tones, Medium Tones, and Deep Tones on a light blue background.
Woman applying skincare product with 'Wellness-Powered Skin Prep' text
Product packaging with text about glowing ingredients on a blue background
Tula advertisement for prebiotics with a blue background and Tula logo.
Tula skincare products with a hand holding the regular size against a blue background
Tula skincare products with text on a textured background
Free Gift
SALE

Filter Primer

non-tinted blurring primer - first light - universal

A skin-conditioning primer for wellness-powered skin prep in one step. Formulated with prebiotics + glow-boosting blurring pigments, this lightweight formula boosts hydration to support skin balance & creates a smooth, glow-ready canvas for makeup or to wear on its own for natural, healthy radiance.

Regular price $38
Unit price
per
25% OFF Supersize. No code needed.
4.5
Rated 4.5 out of 5 stars
2,151 Reviews
Tula Skincare bronze boost product with a brown applicator on a white background

Free Mini Bronze Boost with Purchase

Get sunkissed in seconds. Limited quantities available.

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FREE Gift with Subscription

Claim your FREE gift in cart with your first subscription order ($20 value)!

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An Award-Winning Bestseller

  • Formula with prebiotics hydrates to help condition & balance the skin surface barrier

  • Glow-boosting pigments instantly blur the look of pores & texture so skin looks more even 

  • Leaves skin looking healthy, smooth & enhanced for a naturally radiant filter-like finish.

  • Clinically proven to provide hydration*

  • Non-comedogenic, breathable, lightweight formula

*Instrumental test on 121 subjects during 4 weeks.

Product Details

  • Benefits

    Sheer Coverage

    Provides sheer coverage & a lit-from-within glow

    Blurs

    Blurs the look of pores & fine lines.

    Smooths

    Instantly smooths skin.

    Hydrates

    Hydrates skin

    Three women with different hair colors smiling against a blue background

Complete Your Routine

Customer Reviews

4.5
Rated 4.5 out of 5 stars
Based on 2,151 reviews
Total 5 star reviews: 1.7k Total 4 star reviews: 228 Total 3 star reviews: 113 Total 2 star reviews: 58 Total 1 star reviews: 87
88%would recommend these products
2,151 reviews
  • KRISTI C.
    Verified Buyer
    Reviewing
    Filter Primer
    I recommend this product
    Age 55-64
    Skin Concerns Dark Circles or Puffiness Under Eyes, Loss of Firmness and Elasticity, Dullness/Lack of Glow, Sun Damage, Wrinkles or Fine Lines
    Skin Type Dry
    Skin Tone Fair/Light
    Recommendation Yes
    Rated 5 out of 5 stars
    23 hours ago
    Best Product for my skin

    I have used this Filter Primer since the beginning when it first hit the shelves. I’ve tried others, but there is no comparison. I use it as a skin tint and the color is perfect for my skin. I wear it alone with no foundation or powder. It’s light, not heavy, which is important to me because there is nothing worse than makeup that sets and show my fine lines. Thank you Tula! Don’t ever retire this product. If you would bring back the facial pads that came 4 in a box I believe, I would be very appreciative. My skin looked like new skin after using it.

  • Mary J. H.
    Verified Buyer
    Reviewing
    Filter Primer
    I recommend this product
    Age 45-54
    Skin Concerns Wrinkles or Fine Lines, Loss of Firmness and Elasticity, Redness, Sun Damage
    Skin Type Combination
    Skin Tone Medium
    Recommendation Yes
    Rated 5 out of 5 stars
    1 week ago
    Finishing touch

    I don’t wear makeup but this adds the finishing touch to my morning skin routine. It’s smooths my face and takes a little of the shine off which is exactly what I’m looking for

  • Denise B.
    Verified Buyer
    Reviewing
    Filter Primer
    I recommend this product
    Age 55-64
    Skin Concerns Wrinkles or Fine Lines
    Skin Type Combination
    Skin Tone Medium
    Recommendation Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Perfect!!

    I love that this primer is so light. It's the perfect color.

  • Frances P.
    Verified Buyer
    Reviewing
    Filter Primer
    I recommend this product
    Age 55-64
    Skin Concerns Loss of Firmness and Elasticity, Dullness/Lack of Glow, Clogged/Visible Pores, Dark Circles or Puffiness Under Eyes
    Skin Type Balanced
    Skin Tone Medium
    Recommendation Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Best Primer Ever

    I have searched for years (and wasted so much money in the process) for a primer that goes on smoothly and flawlessly. It's a beautiful, perfect primer for my mature skin.

  • Sharon J.
    Verified Buyer
    Reviewing
    Filter Primer
    I recommend this product
    Age 55-64
    Skin Concerns Dullness/Lack of Glow, Loss of Firmness and Elasticity, Wrinkles or Fine Lines
    Skin Type Dry
    Skin Tone Medium
    Recommendation Yes
    Rated 5 out of 5 stars
    1 month ago
    Tula products

    This is a new item. I’ve only worn it a couple times, but I do like the feel of it and the look of it on my face.

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